Challenge
Produce a high-end promotional reel for industrial spare parts with zero budget for location shoots or large crews, while avoiding the sterile look of stock footage.
Mixed MediaVideo
Cinematic Product Film
Confidential — Railway & Spare Parts · Rail & Industrial · 2019
Pre-AI mixed-media promotional reel for railway spare parts. Built from the ground up with 3D animation, real-life photography, screen capture, and royalty-free media — then composited and edited into a single cinematic narrative.
Mixed-media reel · 3D + capture + compositing · multiple cuts
Gallery
Final
Work in progress
FinalRole
- Concept & Storyboard
- 3D Modeling & Animation
- Practical Capture
- Compositing
- Edit & Grade
- Delivery & Adaptation
Creative approach
Everything started from zero. Key components were modeled in 3D, real parts were photographed in controlled and location settings, engineering interfaces were captured via screen recording, and supporting plates came from free media libraries. All layers were composited, timed, and graded into one cohesive film.
Production
Traditional pre-AI mixed-media pipeline. 3D work, practical photography, screen recording integration, asset sourcing, multi-pass compositing, editorial assembly, color grading, and platform mastering — all executed by a single lead with no generative tools.
Production method
Pre-AI era mixed media. Combined 3D animation, real-life photography, screen capture, and free media assets through compositing and editing — built from concept to final deliverable with no generative AI.
Results
- Complete promotional film created entirely from scratch using accessible traditional techniques.
- Proved cinematic quality is achievable for B2B industrial clients without AI or big production budgets.
- Asset library that works across trade shows, sales decks, and digital channels.