Trained artist
Professional fine arts education and photographic practice — composition, color, and form applied to generative workflows so output stays intentional and on-brand.
AI content · Direction
AI content creation & direction — with an artist's eye and a director's discipline.
I lead product-oriented image and video generation pipelines for brands that need photoreal, cinematic output — not generic AI filler. Fine arts education, decades of photographic practice, art direction, post-production, and full-stack delivery in one senior lead.
Roles I am built for
- AI Content Director
- Generative Visual Director
- Creative Director — AI-native campaigns
- Lead — product imagery & video pipelines
- Art Director — photoreal AI production
Differentiator
Why studios and brands hire me for AI-native creative
Most AI content roles need either a prompt operator or a traditional art director. I bring both — plus post, video, commercial strategy, and the ability to ship the web experience when the campaign goes live.
Production veteran
30+ years across photography, video, and art direction. I know what survives contact with real products, real labels, and real campaign deadlines.
Builder & director
15+ years full-stack development. I can direct AI content pipelines and own the platform, WebGL moment, or campaign site that carries the work.
Method
A workflow built for maximum photorealism
My own integrated system — not one tool or preset — combining fine arts science, photography and cinematography craft, and layered techniques pushed to the highest believable standard.
Built from professional fine arts education and decades behind the camera: ComfyUI pipelines and LoRA training (product, character, style), hybrid passes, and senior post and QC. The aim is imagery that survives scrutiny — material truth, lighting logic, label fidelity, and cinematic coherence at studio grade.
Photoreal pipeline
Scope
What I direct in AI content production
Creative direction
- Brief translation into visual systems AI pipelines can hold consistently
- Mood boards, lighting logic, and reference architecture for generation
- Brand-safe art direction across stills, motion, and derivatives
- Fine arts & photography foundation — not prompt-chasing
Product-oriented generation
- Photoreal product stills when shoots are costly or impractical
- Product LoRA training for label, material, and pack-shot fidelity
- Hybrid pipelines — generative + reference passes + precision post
- Channel-ready crops for e-commerce, paid social, retail, print
LoRA & ComfyUI pipelines
- Product LoRAs — trained for pack shots, materials, and brand-consistent output
- Consistent character LoRAs — repeatable faces and figures across campaigns
- Style LoRAs — mood, lighting, and art-direction systems held across asset sets
- ComfyUI workflow design — multi-pass generation, QC handoff, and production scale
Video & motion
- AI-assisted and hybrid video for product and campaign use
- Edit, grade, composite, and platform-specific mastering
- Stills-from-motion for unified campaign libraries
- Cinematic pacing informed by 30+ years of video practice
Post-production & QC
- Retouch, cleanup, compositing, and consistency passes at scale
- Product-accurate finishing — materials, type, pack geometry
- Before/after workflows and approval-ready deliverable sets
- Asset systemization for seasonal refreshes and variants
Pipeline & delivery
- End-to-end ownership: concept → generation → post → deploy
- Full-stack web when campaigns need a live destination
- JavaScript, WebGL, and production deployment experience
- Marketing & sales alignment — assets built to convert
Leadership fit
- Sole lead or senior bench — art direction through final delivery
- Marketing director & head of BD fluency for stakeholder alignment
- Budget-conscious studio outcomes without vendor fragmentation
- Clear process documentation teams can scale around
Workflow
How I run AI content pipelines
Structured like a studio SOP — creative guardrails first, generation second, senior QC always.
Brief & brand guardrails
Define product truth, audience, channels, and what “on-brand” means before any generation run.
Visual system design
Lock lighting, composition, surface behavior, and reference sets — the creative frame AI works inside.
LoRA, workflows & generation
Train product, character, and style LoRAs; run ComfyUI workflows and hybrid reference passes when they raise fidelity.
Post & QC
Retouch, grade, composite, and consistency review — senior eye on every client-facing asset.
Campaign delivery
Masters, derivatives, and optional web/WebGL — ready for launch, promo, and sales enablement.
Hire
Open to AI content creation & direction roles
Studio, agency, brand, or platform teams — freelance, project lead, or senior embedded director. Share the brief, team shape, and timeline.